Salons and beauty pros work with passion—but too often without the tools they deserve. Margins are thin, competition is fierce, and visibility into how to grow is nearly nonexistent.
PrettyData came to MVPossible with a vision: help beauty professionals understand the market, optimize prices, and reach their business goals—all through a tool that connects directly to their booking systems.
We joined from day zero. We led research interviews with salon owners and independent pros to uncover the real challenges behind the numbers. We shaped the early product strategy through insights, not assumptions.
From there, we translated ideas into flow: designing UX that feels natural, and UI that speaks the language of beauty. We created a brand identity that’s empowering, smart, and modern—reflecting a tool that’s as sharp as its users.
This wasn’t just about building a dashboard—it was about giving professionals access to the kind of intelligence big businesses take for granted.
